validaid turns your boldest product bets into a living evidence tree. Run fast, cheap pretotypes, collect your own data, and let validated ideas earn their place.
Inspired by Alberto Savoia's The Right It · No passwords — sign in with a magic link
Vision
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Grounded in a proven method
validaid puts The Right It into practice — the method created by Alberto Savoia, Google's first engineering director and self-described “Innovation Agitator.” His Law of Market Failure is the reason this exists:
“Most new products will fail in the market — even if competently executed.”— Alberto Savoia, The Right It
The fix isn't building better — it's making sure you're building the right it first. validaid is how teams run that check.
of new products fail in the market
to first real data — not months
place for every bet & its evidence
Pretotyping plays you can run this week
The method
Most ideas fail because they were built right — but they were the wrong it. validaid puts Alberto Savoia's pretotyping discipline at the center of how your team works.
Validate that people actually want what you are about to build — before you sink months of engineering into it. Run fast, cheap, scrappy experiments that produce real signal.
Other people’s opinions, market reports, and gut feel don’t count. Every bet is judged on data you collected yourself, from real people taking real actions.
A nod is cheap. A signup, a click, a pre-order — that’s skin in the game. validaid scores how close each test gets you to genuine commitment.
We believe X, therefore we will Y, we are right if Z. A clear numeric threshold and timeframe means every experiment ends in a verdict — Validated, Plausible, or Busted.
The loop
Every bet runs the same disciplined loop. The tree remembers what you learned.
State a falsifiable hypothesis: what you believe, what you’ll do, and the measurable result that proves you right.
Move the card to In Progress. Run the fastest experiment that gets you your own data — a fake door, a concierge test, a landing page.
A learning card captures the facts — observations only, no opinions — then the insights you draw from them.
Set a verdict. Branch new bets from what you learned. Watch validated paths light up across the tree.
validaid scores every experiment on three YODA dimensions, 1–5, where lower is better. The total tells your team which bet gets you trustworthy data fastest, closest, and cheapest — so you never waste a sprint on an expensive test when a scrappy one would do.
Everything you need
Your whole strategy as one visual tree, reading left to right from vision to evidence. Validated paths light up green.
Rank every test by Time, Distance, and Cost to Data — so you always run the fastest, cheapest, closest experiment next.
Sharpen vague hypotheses, get YODA scores with reasoning, and surface hyperzoomed cheaper variants of any bet.
Surface the bets your team believes in most. One vote per person — skin in the game for prioritisation, too.
Turn each experiment into action. Assign tasks, capture discussion, and keep the evidence and the work in one place.
Run every product bet your company is making side by side, each with its own vision and evidence tree.
See it in action
Every bet is a card: state what you believe, run the cheapest test, record the data, set a verdict. Here's a real one going from idea to validated.
Here's the evidence your team has collected so far.
3
Experiments running
7
Bets validated
12
Evidence collected
64%
Validation rate
Before you ask
No. validaid is an evidence tree: bets branch from your vision, each test ends in a verdict, and validated paths light up green. It’s built to kill bad ideas cheaply, not to track tickets.
No. Every card walks you through the method — believe / will / right-if, YODA scoring, data vs. insights — and the optional AI coach sharpens vague hypotheses for you.
About 60 seconds. Sign in with a magic link, land on a ready-made sample evidence tree, and frame your first real bet in minutes.
Free to start, forever. Pro adds the AI coach, unlimited projects and teammates from $10/user/mo — see the full breakdown on the pricing page.
See plans & pricing validaid.app/pricing
Spin up your team in seconds. Frame your first bet, run a pretotype, and let the evidence decide.